10,000 Dreams

We believe everyone deserves rest and respite. Yet all too often, those who need it most go without.

Founded in 2013, and guided by our mission to create a better sleep for all Canadians, our 10,000 Dreams program donates thousands of cozy essentials to hundreds of community organizations each year, bringing comfort to those in need across the country.

Dreaming Big, Giving Back:

Our 2025 Update

This year, we’ve supported 48 community organizations and donated well over 2,500 bedding items.

From crisis shelters, transition houses, and healing centres, to refugee networks and safe spaces for women, children and teens, we’re dedicated to blanketing our communities with care — by providing tens of thousands with the bedding items necessary to feel warm, safe, and well-rested.

Home is where the heart is. That’s why each year, our 70+ stores handpick local charities and nonprofits to support.

"Creating better sleep for all Canadians has been our mission since the first QE Home store opened in 1992. We believe a comfortable night's rest is a fundamental right, accesible to every individual and the ongoing efforts of the 10,000 Dreams program underscores our steadfast commitment to supporting local communities and contributing to brighter years ahead."

- Christina Xu, Vice President