Inside Our Fall/Winter 2025 Lookbook: The Midnight Magic Trend

As the days grow shorter and twilight lingers longer, a new kind of seasonal atmosphere settles in: it’s mysterious, moody, and quietly enchanting. The time is coming to bundle up under vast blue skies and embrace the winter magic in the air. 

In Canada, we long for the beauty of our vast northern landscapes, and seek to connect with a world outside of our phones. We savour the luxury of peaceful silences and the anonymity of disconnecting from the digital landscape.

Our second Fall/Winter trend story evolves from these desires. It is Midnight Magic: a bold and immersive experience featuring inky tones, rich textures, and naturescapes designed to transform the space where you dream into a cozy, celestial escape.

Read on to explore our Midnight Magic moodboard and get a sneak peek into our upcoming designer collections.

The Midnight Magic story is inspired by the desire to travel to the darker skies of northern latitudes and higher altitudes. It’s an invitation to seek out the freedom of wide-open spaces and come alive under the light of the Milky Way. 

Taking cues from the celestial prints and magical realism in Fall/Winter 2025 fashion design, Midnight Magic embraces both mythology and astrology as natural forms of escapism. This lets us craft a space as imaginative and inspiring as our dreams themselves.

From crisp autumn botanicals to wild forested horizons, our designs reveal the magic and possibility of the world around us. They glimmer with a northern light that offers a natural, celestial take on nighttime glamour and opulence. 

Our twinkling designs also echo the mysticism of the fairycore and folklore trends gracing both catwalks and sidewalks these past years, as well as the natural motifs featured in home décor this season.

With a wide array of fabrics ranging from soothing TENCEL™ Lyocell to blissfully breathable Bamboo Cotton, our designs are finished with matelassé and jacquard textures and paired with luxurious velvet accessories for a sumptuously tactile sleep experience.

Echoing the chocolate-brown and inky-purple of Fall/Winter wardrobes, the Midnight Magic palette showcases dark midnight blues, deep coniferous greens, and quiet luxurious browns. The nighttime colours are balanced by delicately-tinted neutrals and metallic reflections that match interiors this season and add light to your sleep space in the winter months.

It’s a starry, starry night with the first collection from our Midnight Magic story: Starlight. Crafted from supremely soft natural Organic Cotton, Starlight features a twinkling nighttime sky in shades of black and blue above a forest horizon just after sunset. 

Pair the Starlight collection with our BeechBliss Sheets in Gilded and charcoal black accessories for a contrasting look that pops.

Or opt for consistently cool tones and dress Starlight with our Mistral Blue Bamboo Cotton Sheets and luxurious matching accessories.

No matter which palette you choose, Starlight means embracing crisp, clear skies, twinkling nights, and all the Midnight Magic ahead.

Can’t wait for more? Subscribe to our newsletter to be the first to uncover our new Fall/Winter designer linens. Visit any of our 70+ locations across Canada to experience our new collections in person.