Social Media Specialist – Full Time
Location: Head Office, Burnaby, BC (Hybrid)
Part Time / Full Time: FULL TIME
Overview
QE Home | Quilts Etc. is a designer bedding retailer with over 75 stores across the country and a thriving e-commerce business. Proudly Canadian and family-owned since 1992, we are passionate about providing sleepers with beautiful, accessibly-priced, and sustainable bedding solutions crafted by our in-house design team. Our Sleep Stylists pride themselves on delivering exceptional, expert customer service across all our channels.
We’re currently seeking a Social Media Specialist to be based in our Burnaby offices.
In this role, you’ll help shape the shopping experience for millions of customers each year and explore the various touchpoints of an omnichannel brand. You will work collaboratively with our marketing and product teams to help guide all aspects of the brand voice, copy, visual and overall creative for print and digital campaigns. Don’t lose sleep if you don’t match 100% of the requirements below. If our values are aligned and you’re motivated to learn - we want to hear from you!
QE Home Values
- Act from the heart - We care, deeply. We act wholeheartedly. We own and approach our roles with sincerity.
- Do right by all - Integrity never sleeps. We strive to do what’s right — for our customers, teams, and communities.
- Take charge - We’re proactive, adaptive, and in charge. We lead by example and take on challenges with energy.
- Know your stuff - Knowledge is power. Power to improve, contribute, and grow. We’re never complacent when it comes to learning.
- Play for the team - We are not our own four walls. We support each other, share wins, and own mistakes.
- Deliver comfort - Through every exchange, no matter how small, comfort is at our core. That means acting with kindness, empathy, and respect.
Requirements & Responsibilities
- Work with the Content Manager & Director of Omnichannel Marketing, as well as 3rd party agencies, to develop social media strategies across our owned and paid social media channels. This includes Facebook, Instagram, Pinterest, YouTube, LinkedIn, TikTok and Twitter.
- Support the initiatives on the marketing campaign calendar by creating social media content that strengthens our brand and showcases our expertise in bedding - aiming to drive website traffic and increase engagement.
- Own and manage the social content calendar, coordinating with the creative teams (copywriters, graphic designers, photographers) to execute and publish campaigns across all social channels.
- Monthly, quarterly and annual reporting on social media performance. Analyze content performance and gather insights to improve future strategy and content plans.
- Maintain ongoing monitoring of competitor social media as well as latest trends in digital marketing and technologies in order to improve our channel performance.
- Help develop our influencer and affiliate strategy and build relationships with key influencers in our target markets.
- Manage communications with influencers including content management, idea creation, data collection and ensuring all deadlines are met.
- Help ideate, create, coordinate, and/or curate content for paid media and mall marketing programs.
Technical Skills
- 3+ years Social Media experience with demonstrated success in driving community growth, engagement, and positive brand sentiment.
- Strong knowledge of posting to and analyzing insights on common social platforms.
- Strong creative writing and editing abilities for marketing copy.
- Strong organization and project management skills.
- Video and photo editing skills are preferred.
Soft Skills
- Performance driven with desire to take on a high level of responsibility and work in a dynamic environment.
- Detail-oriented with a positive team spirit — you are comfortable providing and receiving constructive feedback to help improve the design process and finished product.
- Able to work collaboratively with cross-department teams (including Marketing, Product, Web Operations, Customer Service, and Sales).
- Ability to think strategically and innovate in both established and new mediums.
- Showcase a constant desire to learn, think outside the box, and continuously improve.
- Upbeat, optimistic, passionate, friendly, and authentic.
- Flexible, self-starting, and autonomous.
Bonus Skills ~ Nice to have, but not necessary
- Familiarity with SEMRush and Google Analytics.
- Familiarity with BigCommerce or similar.
- Familiarity with Adobe Creative Suite programs
- Familiarity with interior design, industrial design, and/or retail.
- Fluency in French.
*Applicants must include a portfolio with résumé.
Education
Diploma or Degree in Digital Marketing, Communications, or relevant field.
Schedule
Monday to Friday
Core Hours: 9:00–5:30
Ability to commute/relocate:
Burnaby, BC (Hybrid)
What We Offer
- Work from home flexibility
- Paid time off + flex/sick days
- Dental care, vision, extended health care, & life insurance
- Store discount + a set of free luxury sheets upon completion of training!
- Commuter benefits & plenty of on-site parking
- Professional development/education budget
- Referral bonus program
- Casual dress (sometimes you’ll even catch our teams wearing our robes in the office)
Key Relationships
Reporting to Content Manager / Director of Omnichannel Marketing
How to Apply
Send your résumé to resume@quiltsgroups.com
Please use "Join The Team - Social Media Specialist " in your subject line.
